Improve Branding Strategies for Marketers: Key Recommendations and Tips
The Marketing Association of Thailand (MAT) is urging local marketers to focus on strengthening their product branding strategies to enhance competitiveness and value in the market. President Buranin Rattanasombat emphasized the importance of brand positioning to create a strong image that resonates with consumers. As the economy is projected to recover in the second half of this year, there are opportunities for marketers to expand their reach and tap into new markets in Southeast Asia.
Expert Recommendations for Marketers
Sunard Thanasanaksorn, the managing director of Accenture Song (Thailand), highlighted the significance of embracing generative AI (GenAI) capabilities in marketing strategies. With artificial intelligence becoming an integral part of daily life, brands can leverage GenAI to analyze consumer insights, plan marketing campaigns, and design strategies effectively. This innovative tool can provide marketers with valuable data and patterns to engage with their target audience more efficiently.
Embracing Brand Differentiation and Sustainability
Mr. Buranin emphasized the importance of brand differentiation to add value and avoid getting involved in price wars. By focusing on sustainability issues like climate change and creating value for society, companies can attract socially conscious consumers. Thai brands are encouraged to explore opportunities in foreign markets, particularly in Southeast Asia, which offers a vast consumer base of over 600 million people. Collaboration with brands in neighboring countries can help leverage the quality of Thai products and tap into the potential of the regional market.
Conclusion
In conclusion, the key recommendations for marketers in Thailand revolve around strengthening brand positioning, embracing AI capabilities, focusing on sustainability, and exploring opportunities in Southeast Asia. By implementing these strategies, marketers can enhance their brand image, create value for consumers, and expand their market presence effectively. As the economy continues to recover and evolve, adapting to changing consumer preferences and market trends is crucial for long-term success in the competitive business landscape.
Do you find these recommendations helpful for your marketing strategies?