**Melco Resorts & Entertainment Expands to Thailand with New Office**
Melco Resorts & Entertainment, a prominent casino operator in Macau, is making a strategic move by investing in integrated resorts and hotels in Thailand. This decision is fueled by the promising prospects of Thailand’s tourism industry and rich cultural heritage, as well as the potential legalization of gambling in the country.
**Investing in Thailand’s Tourism and Entertainment Market**
Lawrence Ho, the chairman and chief executive of Melco, expressed optimism about Thailand’s appeal as a top tourism destination. He highlighted the country’s exceptional hospitality and unique cultural offerings. Ho also mentioned the anticipated impact of Season 3 of HBO’s hit TV series, The White Lotus, in boosting Thailand’s popularity as a travel destination in the upcoming year.
**Establishing a New Office in Bangkok**
During a recent event organized by the Thailand Creative Culture Agency (THACCA), Ho announced the establishment of a new office in Bangkok. This move signifies Melco’s commitment to exploring new opportunities for collaboration within the Thai market. The company is eagerly awaiting further guidance from the government regarding investment regulations, particularly in the realm of entertainment complexes featuring casinos.
**Exploring Potential Projects in Bangkok and Phuket**
Ho emphasized the significant potential for large-scale projects in bustling cities like Bangkok and Phuket. Melco is strategically positioning itself to capitalize on the growth opportunities presented by these vibrant urban centers. As a leading operator of integrated resorts in various locations worldwide, Melco has a track record of attracting millions of visitors each year.
**Fostering Soft Power Development in Thailand**
In an effort to enhance Thailand’s soft power on the global stage, Melco is collaborating with THACCA to launch the “Global Soft Power Talks” initiative. This program will bring together creative experts from diverse industries to engage in meaningful discussions and knowledge-sharing sessions. Additionally, selected Thai students will have the opportunity to undergo intensive training with renowned experts in culinary arts, branding, design, architecture, and performing arts.
**Empowering Thai Soft Power Growth**
Surapong Suebwonglee, chairman of the National Soft Power Development Committee, emphasized the importance of nurturing Thailand’s soft power potential through collaboration with international experts. By focusing on reskilling and upskilling initiatives, the committee aims to elevate the capabilities of over 20 million individuals by 2027. Through targeted training programs for chefs and Muay Thai practitioners, Thailand is poised to showcase its cultural heritage and expertise on a global scale.