Thai Products Expand into the Middle East Market with DITP Partnership
The Department of International Trade Promotion (DITP) in Thailand has joined hands with Letstango.com, a leading platform in the United Arab Emirates (UAE) and the Middle East region. Their collaboration aims to promote Thai products in the Middle East market through the TOPTHAI project on the Letstango.com platform. With a target of achieving annual sales of over 50 million baht, this partnership signifies a significant step towards expanding the reach of Thai products in the Middle East.
Mr. Phusit Rattanakun Serireongrit, Director-General of the Department of International Trade Promotion, Ministry of Commerce, expressed optimism about the partnership during the signing ceremony of the Memorandum of Understanding (MOU) with Newtek Al Hadeesa Gen Trd LLC, the management company of Letstango.com. He highlighted the importance of tapping into the online market in the Middle East and providing Thai products through the TOPTHAI store on Letstango.com.
Online Commerce Growth in the Middle East
The Middle East, particularly the UAE market, has shown significant growth in online commerce in recent years. In 2026, the value of online retail sales was approximately 5.98 billion USD, with projections indicating a rise to around 10.56 billion USD by 2572. This trend underscores the rapid expansion of online retail in the region, presenting lucrative opportunities for Thai businesses looking to establish a presence in the Middle East market.
The DITP’s initiative to open the TOPTHAI store on leading online platforms has already gained traction, with Thai products being distributed through nine platforms in ten countries. The Middle East region, especially the UAE market, has emerged as a key market for Thai products, both in physical retail stores and online platforms. The collaboration with Letstango.com further solidifies Thailand’s position in the Middle East market and provides a gateway for Thai entrepreneurs to reach consumers in the UAE and the broader Middle East region.
Enhancing Export Opportunities for Thai Products
The partnership between DITP and Letstango.com marks a formal commitment to boost the export of Thai products to the Middle East market through the TOPTHAI store on the online platform. With TOPTHAI ranking as the 10th top Thai product store on global leading platforms, this collaboration aims to facilitate access to Thai products for consumers in the UAE and the Middle East. By establishing TOPTHAI on Letstango.com, Thai entrepreneurs are poised to expand their market reach and drive sales in the lucrative Middle East market.
By leveraging the online platform, TOPTHAI on Letstango.com aims to generate annual sales of at least 50 million baht in the Middle East region. This strategic move aligns with the DITP’s objective of creating new market opportunities for Thai businesses, particularly in the realm of cross-border e-commerce, which has witnessed significant growth globally. The collaboration with Letstango.com underscores the commitment to enhancing trade relations and promoting Thai products in the Middle East market.
In conclusion, the partnership between DITP and Letstango.com signifies a significant milestone in promoting Thai products in the Middle East market. By establishing the TOPTHAI store on Letstango.com, Thai entrepreneurs have a unique opportunity to showcase their products to consumers in the UAE and the broader Middle East region. This collaboration not only enhances export opportunities for Thai products but also strengthens trade relations between Thailand and the Middle East, paving the way for greater economic cooperation and mutual prosperity.